- Branding ServedProject Featured On:Branding Served — 12/12/11
À Vue - Mountain Wear
- This is a diploma-project.
VUE - MOUNTAIN WEAR [à vue engl.= On Sight - climbing a route without any information about it]: is a virtual, young mountain-wear company, which creates modern, superior design with the highest socio-/ecological standards. This means a fair payment and treatment of the labour and using minimum ecological chemicals. VUE stands for a better ecological compatibility of mountain wear. - Logo




- Icon - Sentence
The triangle shows the way to read 
- Order Sheet - Communication by icons



- Icons

- Catalog - Communication by icons





- Self-Made Fashion - Mountain WearHoody, T-Shirt, Climbing Pants: 100% organic Cotton)
Jacket: Etaproof (100% organic Cotton, water-repellent)
Photos in co-operation with: Martin Scherag 

- Corporate Design Manual







- Icon Book - about 300 Icons




- 1. Poster - Outdoor - Communication by icons:
Print on two sides (Back shines through)
Front: Digital Printing
Back: Silkscreen
Photos in co-operation with: Mark Ansorg 


- Fashion Design: Anne K. Schmidt
Fashion Photos: Martin Scherag
Photo Outdoor: Mark Ansorg
Concept, Design: Daniel Treufeld
Webdesign: Daniel Treufeld
Website: www.a-vue.de
Print Digital and Silkscreen (Poster): www.kost-siebdruck.de
Digital Print (Books, Magazines): kkmedien





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