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The Granny - Identity Corporate & Branding

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The Granny is a project focused on a modern restaurant, modern and above all authentic. The concept is to offer a quality product, lifetime and especially cooked by a grandmother of the past, on which you put a plate of bailing or offerred a fried egg when you were just eating and you you arranged to unbutton the top button of his pants.
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  • The Granny es un proyecto enfocado a un restaurante moderno, actual y sobre todo auténtico. El concepto es el de poder ofrecer un producto de calidad, de toda la vida y sobre todo cocinado por una abuelita de las de antes, de las que te ponían un buen plato de cuchareo o te ofrecían un huevo frito cuando acababas de comer y ya disponías a desabrocharte el primer botón del pantalón.

    Mezclando el concepto actual con el de toda la vida, optamos por una combinación tipográfica entre una serif y una palo seco. Unión entre tradición y modernidad.

    A esto, le añadimos una parte isotópica con una ilustración de un cuchillo y un tenedor, de aire victoriano.
    Para la marca se ha creado un universo en el que aparecen todos los elementos de la cocina tradicional, aplicándose según convenga, para dotar a la marca de mayor dinamismo.
    Vemos como la marca fluye por todos los elementos, sin perder un ápice de su esencia. 

    Todo esto firmado bajo el nombre The Granny (traducción de abuelita al inglés) y un lema que se convierte en una clara declaración de intenciones: Vive, ama y come.
     

    The Granny is a project focused on a modern restaurant, modern and above all authentic. The concept is to offer a quality product, lifetime and especially cooked by a grandmother of the past, on which you put a plate of bailing or offerred a fried egg when you were just eating and you you arranged to unbutton the top button of his pants.

    Mixing with the current concept of life, we opted for a combination between a serif typeface and serif. Union between tradition and modernity.

    To this, we add a part isotope with an illustration of a knife and fork, Victorian air.
    For the brand has created a universe in which all elements are traditional cuisine, applying as appropriate, to provide the most dynamic brand.
    We see how the brand flowing through all elements, without losing its essence.

    All this signed under the name The Granny (Granny translation into English) and a slogan that becomes a clear statement of intent: Live, love and eat.
     
     
    Thanks for the time spent in the visit.
     
    Ángel Plaza

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