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2012 Nike MLB All-Star Retailer Event Invitation

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HUB teased Nike’s top baseball retailers with a series of captivating invitations, each revealing more and more information about the retailer retreat. Items included Kansas City BBQ sauce and rub with labels and newsprint wrapping and hangtag, screen-printed apron with recipe cards, and custom printed old-fashioned cooler.
  • 2012 NIKE MLB ALL-STAR RETAILER EVENT // invitation campaign
  • Here's a look at how it all came together:
  • We hand-stamped and grommeted the hang-tags. 
  • Attention was given to every part of the presentation, right down to the packaging used to mail each piece.
  • Packages were wrapped in a custom food-quality butcher paper to mimic a steak wrapped at your neighborhood butcher.
  • Our favorite part of the project: taste-testing authentic Kansas City BBQ recipes! We tasted ribs, five different sides, and six different desserts, including brownies, bread pudding, peach cobbler, banana cream pie, banoffee pie, and pecan pie! It's a hard job, but somebody's gotta do it! 

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