51st CCCWC

I had the opportunity of working on both the print and web promotional campaign for the 2011 51st Canada Chinese Christian Winter Conference. Using photography and a strategic layout of type, I aimed to reflect the conference theme title, "Yet His Love Goes Further Still".

My concept derived from the physical nature of the sun—observing how it is both distant from us but can also reach us to give light, warmth, and energy. Taking these observations I began to make connections to the presence of God. This comparison became the main motivation for the images used and the placement of type that purposely bleeds of the page.