- The brief was to design a corporate identity for a water brand, including product naming, product design and corporate design as well as designing several print media such as a mailing, advertising and a brochure. Furthermore we designed a storyboard for a TV Spot.
We started with the naming: 53°/10° – according to the coordinates of the source.
Two different approaches.
- 1. Concept focused on a young target group.
- 2. Concept focused on upstandard and premium-class gastronomy.