JAT Airways identity rebranding project. It was my final graduation project on Academy of Arts - Summer 2011. Our goal was to work on total rebranding for company we choose - identity, book of standards, complete branding and packaging. Since I always wanted to work on a challenging and complex project like this, this was my opportunity to try different approach of branding and try to refresh current identity that JAT Airways have. JAT is an official airline company of Serbia based in Belgrade.