Daqri is the world's leading augmented reality developer, providing custom software and creative solutions to a wide range of clients.
We created a brand identity based on Daqri's core virtues: Humanity, Creativity, and Innovation.
The new branding includes a custom logotype and logomark based on the Fugue typeface. The logo has a futuristic sci-fi aesthetic, which directly relates to the brand's personality. To increase recognition we created a modified version of Fugue with the logotype characters to be used across all branding and marketing collateral. Additionally, We created a graphic system of handmade ink bubbles to represent the humanity, flexibility and dimensionality of the AR experience.