- Branding ServedProject Featured On:Branding Served — 9/29/12
9969 Braille Brand
- 9969 Brand Company for the visually impaired. 9969 is an enterprise who works with visually impaired people. I wanted to generate a corporate image related to their own objectives and beliefs; to link their identity to what they do, what they create and how they communicate through this invisible language. The project would succeed when transmitting this "blind exploration" to those who can see. Besides, this corporate image had to be functional both visually and haptically, connecting traditional and Braille writing. Combining those two writing systems was the main idea and the basis of this project. After all, we pretended to reconcile, through design, two languages that don't have to live apart.