AVELIER

Creating a brand from scratch - the topic about which we are in our element.

AVELIER is the Real Estate Investment House, which specializes in investing
in an unusual high–class architecture.

We began work with the analysis of brief. Professional and clear presentation of the brand vision allowed us to quickly extract the most important features and design assumptions. Therefore, we proceeded to the first phase – the creation of the brand name.

Several dozen litres of coffee, tonnes of dictionaries, a play on words, associations, letters... regular confrontation of ideas with the guidelines of brief and Google, to create a unique and semantic name with the full range of domains (.pl / .com /.eu).

Result = AVELIER - the name that is a combination of words:
AVERE (from Italian - 'property, to have') and ATELIER (a place for creative work).

Time for the next phase - the logo.
The minimalist, monochrome symbol, combining the most important assumptions of the brand, was complemented by individually tailored, modern typography with a subtle, classic accent.

Corporate materials? Of course!
We decided to develop the symbol of logo in corporate identity, creating a distinctive pattern on letterhead, additionally enriched with the bold colour of 'lime'.

As a complement to the entire process of building brand ID, we made the website and in the meantime in cooperation with PIXELPRO, we created a visualization of the company's latest investment - a building CITY CORNER by AVELIER.