Adam & Eve represents a group of creative professionals who share
ideas, experience, knowledge, the understanding and commitment to
achieve legal results for their clients. Adam & Eve uses traditional
biblical philosophies as a model in order to communicate their values
as an Intellectual Property Law Firm.
This brief was to create the branding for an 'Intellectual Property Law
Firm' that explores and challenges marketing and advertising strategies.
I wanted to create a law firm that pushed the creative boundaries of
design and marketing so decided to use a slightly controversial approach
using religious influences to drive the design.
The name 'Adam and Eve' sets a very obvious tone for this company, in
which I then created 10 "commandments" that the company prided
themselves on. These commandments / values were what influenced the
design solutions eg. one value was being a friend to nature, which
inspired the eco materials and stocks. The design direction lead to mixing old traditional styles with modern
techniques such as the scroll invitation in a modern day mailing tube.