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Anorak

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Description
Anorak is a cre­ative agency devel­op­ing strate­gies and solu­tions for ad cam­paigns. They pride them­selves on being cre­atives first, work­ing close with their clients through­out their projects. We wanted to visu­al­ize the cut-through atti­tude that rep­re­sents their approach towards their clients. An ener­getic green line divides every sur­face, cre­at­ing to equal sur­faces — Anorak and the client they're work­ing with. This green line appears in numer­ous ways, mak­ing each sur­face a new rep­re­sen­ta­tion of this relationship.
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  • Anorak

    Identity
    2010
  • Anorak is a cre­ative agency devel­op­ing strate­gies and solu­tions for ad cam­paigns. They pride them­selves on being cre­atives first, work­ing close with their clients through­out their projects. We wanted to visu­al­ize the cut-through atti­tude that rep­re­sents their approach towards their clients. An ener­getic green line divides every sur­face, cre­at­ing two equal sur­faces — Anorak and the client they're work­ing with. This green line appears in numer­ous ways, mak­ing each sur­face a new rep­re­sen­ta­tion of this relationship.

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