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AnotherArt.com

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Description
AnotherArt.com is a designer’s site. This word collocation can be understood as different, new art. The accent is laid on applying new materials, creative approach to projects, experimenting, mixing various design areas and other fields. Due to such a mixture something new, having different essence, unique is created.
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  • AnotherArt.com
    Identity

    AnotherArt.com is a designer's site. This word collocation can be understood as different, new art.The accent is laid on applying new materials, creative approach to projects, experimenting, mixing various design areas and other fields. Due to such a mixture something new, having different essence, unique is created.

    Since the naming includes the idea of design possessing multiple meanings it should be further presented in the corporate branding, and first of all in the logo. And it was decided to base on the spontaneity of paint spots as each paint spot is unique. More and more new images are created by overlaying the elements of the logo. This allows to get the endless variety of them. Overlaying spots of paint in a special way allows to create one more image – a pointing to the audience hand focuses on them, makes them unique, shows their significance.
    Big thank to photographer Lena Karpilova, my friend and very kind person - www.karpilova.com/

    Bronze at the International Advertising Festival POPOK 2011 - www.adfestival.am/en/design_2011/
    5th place in Design from best 2012 identity - www.design-for-business.ru/competition
    Publication in [Brand] Magazine 4th issue - FuturISM






  • AnotherArt.comConcept

    Created for the exhibition that was staged in a cold basement room, it was proposed to spread paper cups with coffee among the visitors. They could use the coffee as a paint to draw on their cups. And after that the site name and different pictures came out on it.

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