The Architecture Film Festival Rotterdam (AFFR) is a biennial festival spanning four days of films, debates and lectures. The program clearly shows how closely film and architecture are linked and how both inspire one another, and is aimed to further progress both public and professional interest in architecture and urbanism.
Studio Beiges campaign design for the festival consisted of posters, flyers, several magazines, a website, banners, interior-design, badges and printed tape. Our aim was to get a single image,used troughout the campaign, to lure an audience more diverse then just architects. The image, a photograph by Julius Shulman of Pierre Koenigs Case Study House No. 22, shows the alluring modernist structure overlooking Los Angeles. It is a fine example of how architecture can articulate communal aspirations as well as individual dreams.More info