- Branding ServedProject Featured On:Branding Served — 8/15/12
- Argument id
- Logo and ID redesign for the company “Argument”. The main area of the company’s activity includes complete equipment procurement for industrial enterprises in Western and Eastern Siberia, Far East and regions in the Far North.
It was very important to retain the given logo design but make the logo modern and severe. The task was to bring the new logo in line with the company’s current state.
- We tried to reveal and improve the most problematic parts in the design of the logo.
- The first thing we improved was the lettering in the logo design.
- The previous logo didn’t had any sign, it was only lettering. The task was also to bring in a sign into. An ordinary quote was taken to be the sign. We could see an ordinary quote in a new light.
- The new sign and the logo.
- The possibility of the logo differentiation with respect to the region and business direction was also provided.
- A new slogan was developed for the company.
- The new corporate look also suggested active using of pictograms. The style of pictograms was developed right after the new logo design was approved.
- Items of business stationery.