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Arts Centre Melbourne

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Bringing Melbourne’s Performing Arts Centre up to date with a brand new name and identy celebrating the icon status of the building itself, as well as a total overhaul of all it’s communications.
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  • Bringing Melbourne’s Performing Arts Centre up to date with a brand new name and identy celebrating the icon status of the building itself, as well as a total overhaul of all it’s communications. A fresh new look was designed more suitable to the nature of the the arts, its patronage and shows. This was carried through a number of comms for the launch. Then a style guide was created for their in-house design team to carry forward.
     
     

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