Product designer and musician Dave Thompson decided to take on the big-guns of the audio industry in 2011 by launching an Australian headphone company. The challenge was to make this brand stand out on the global stage against competitors such as Skull Candy, AKG, Sennheiser and Monster. The product holds it own in a crowded market, focusing on crystal clear sound and unique design.
We positioned Audiofly as the musician’s headphone. The tagline? Never Miss A Beat. Across a wide range of materials, Audiofly references musical nostalgia, inviting the hipster target market to buy into the authenticy of the brand. The use of everyday models reinforces Audiofly’s grassroots credibility.
Audiofly was launched internationally at the 2012 World Consumer Electronics Summit in Las Vegas. I attend the four-day tradeshow as a Creative Consultant, overseeing the effective roll-out of the brand.