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BRANDING + IDENTITY

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Past and current clients include: Lustr, ApartmentTherapy.com, Sightunseen, Lenovo, American Express, Kingswood, Cravings, Richard Haines
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  • Brightspot
     
    Brightspot is a new prepaid phone service launched by the retailer Target. Our mission was to develop a logo and branding/packaging system for the client that had a friendly and engaging personality, much like the phone service itself.
  • WNBA Logo
    Teaming up with OCD for the Women's National Basketball Association rebrand, we created a new primary mark with a more contemporary and authentic figure. 
  • Extensions by Motorola Solutions
    MX is an enterpriose-class security platform developed by Motorola Solutions. A new logo was created, emphasizing the stability and robustness of the product.
  • Canoe
    Canoe enables national TV network programmers to easily insert advertising into
    video on demand programming on cable TV. Team effort with the fine people at Collins
  • Animated version of the logo.
  • ApartmentTherapy.com
    An appropriate icon-family, website design, and accompanying collateral was created for the design site apartmenttherapy.com. Looking to expand it's operations beyond a single site, but having a previously scattered and inconsistent look, the brand was brought under one consistent umbrella.

  • More Party Animals
    A single poster acting as a catalyst, More Party Animals is a self-started, apolitically-political idea born out of a heartfelt disenchantment with the status quo. As the current system continues to polarize the US, MPA believes America is in need of a wider selection of political parties.

    MPA appeared in GOOD magazine, the New York Times, as well as the Milton Glaser/Marko Illic book Design of Dissent. The t-shirts were available for sale at Fred Segal boutiques.

  • Lustr Fashion Finder
    Complete branding (including naming), and design of a new mobile shopping app was provided for the fashion startup, Lustr. Aimed at NYC shoppers, the app provides users with secret promotions and services catered to their customized needs.
  • Sight Unseen
    Sight Unseen is an online magazine that takes readers inside the worlds of design, art, fashion, food, photography and other disciplines.
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