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Berta Models

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Description
We started from the idea of what would be fashion photography without models where if you don't have a good model you don't get good pictures. The graphic answer to this question was: fashion photography would be just clothes. This concept created her regular look where we picked up some clothes from her atypical wardrobe, by this way we represented her in the best posible way. When we look now at Berta Models identity we see that the aplications became the model of their own brand, something unique for a models management agency in the world.
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  • Berta Models
    Fashion without models would be just clothes.
     
    Client
    Berta models is a model agency located in Barcelona, set up by well known manager Berta Pons, that has over twenty years of experience in model management.
     
    Problem
    The objective was to create a whole new brand and website for the agency in a very visual market as the fashion is. 
     
    Solution
    The concept started from the idea of what would be fashion photography without models, a sector where if you don't have a good model you don't get strong pictures. The graphic answer to this question was: without models fashion photography would be just clothes. With starting point we created one regular look using some clothes from Berta's atypical wardrobe, by this way we represented her in the best posible way.
     
    Conclusion
    From this regular look we decided to create more looks depending on the application (To distinguish women and men department, for summer holidays...). When we look now at Berta Models identity we see that the application became the model of her brand. 
     
    Credits
    Photography: Eren Saracevic
    Programmation: Egluu
     
     
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