Fashion without models would be just clothes.
Berta models is a model agency located in Barcelona, set up by well known manager Berta Pons, that has over twenty years of experience in model management. Her philosophy lies in discovering young, fresh people and work hard to see them grow up.
The objective was to create a whole new brand and website for the agency in a very visual market as the fashion is.
The concept started from the idea of what would be fashion photography without models, a sector where if you don't have a good model you don't get strong pictures. The graphic answer to this question was: without models fashion photography would be just clothes. With starting point we created one regular look using some clothes from Berta's atypical wardrobe, by this way we represented her in the best posible way.
From this regular look we decided to create more looks depending on the application (To distinguish women and men department, for summer holidays...). When we look now at Berta Models identity we see that the application became the model of her brand.
Photography: Eren Saracevic