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Bolt

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Created: 09/14/10
Last Edited: 02/08/12
Views: 3980
Appreciations: 142
Comments: 8
Description
Strategy, Branding, and Design for Bolt.
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Short link: http://bit.ly/ctb7g7
  • Challenge
    Launch a new tennis brand in a crowded market of established players.

    Our Role
    Our tennis-crazed team worked closely with Bolt to create a brand around its revolutionary new racquet. In the tennis category, changes in racquet construction have become "white noise," with every brand touting the latest and greatest technologies. But Bolt stands for innovation you actually feel when you play, so the brand had to be game-changing. We created everything from racquet design to gear to website.