- BoyneClarke Rebrand
Asone of Atlantic Canada's largest law firms, BOYNECLARKE has a well-earned reputation for providing legal expertisewith a commitment to integrity, professionalism and community. After almost 40years, BOYNECLARKE felt it was time to better communicate that commitment andturned to the team at Breakhouse for a rebrand that would help differentiatethem within a profession saturated with cliché imagery and similar messaging.
Using aprocess that involved in-depth client/employee surveys and focus groups,Breakhouse was able to help BOYNECLARKE drill down to see that everything theydo is rooted in a strong sense of honour - from the way in which they practicelaw to their relationships with their clients and their involvement within thecommunity. At BOYNECLARKE, honour is acode of conduct, a promise and it's a standard they strive for everyday. Basedon this discovery, Breakhouse created a new look and feel that moreauthentically expressed the firm's core values, vitality and communityinvolvement. In addition to a new logo, tagline and brand guidelines,deliverables included direct mail pieces, email newsletter design andcopywriting as well as various collateral and communications pieces.
Thisdesign went on to win an award from Design Edge Canada for identity applicationand was a finalist in the logo category.