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Brand and packaging - Bellota protective footwear

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Art direction and design for Bellota protective footwear.
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  • Bellota protective footwear
    Client: Bellota.
    Design Agency: Visual design.


  • The new line of footwear for protection Bellota is aimed to the people who works in sectors such as agriculture, construction and the metallurgical in which personal protection, and in this case our feet protectio is a very important factor. The idea was to convey the quality, resistance, the technical nature and the harsh conditions that supports this footwear. Work began with the design of two simple logos for the main families of footwear, followed by a new packaging design, a product catalog and a microsite dedicated to a more comprehensive product presentation and branding.
     
  • La nueva línea de calzado de protección Bellota está dirigida a personas que trabajan en sectores como el agrícola, la construcción y el metalúrgico en los que la protección personal, y en este caso la de nuestros pies, es un factor muy importante . La idea era transmitir la calidad, resistencia, el carácter técnico y las duras condiciones que soporta este calzado. El trabajo comenzó con el diseño de dos sencillos logotipos para las principales familias de calzado, seguido por el diseño de un nuevo packaging, un catálogo de producto y una microsite dedicada a una presentación más amplia del producto y la marca. 

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