Branding and Packaging Personal Project
- Branding and Packaging Project
Creation of a Pharmaceutical Brand that produce and sells Natural Products and Cosmetics
- Nowadays we all have easy and quick access to manyalternative suggestions of products or services in order to cover our needs.
Respectively, copying innovations is easier than ever. Thisis why it is widely accepted that the recognition of the advantages of productsor services is feasible only through the creation of strong brands.
What is more their appropriation and the development ofthose who are involved in a competitive environment, are also feasible through the creation of strong brands.
Through a successful branding and design programm, theinsubstantial values of a brand acquire substantiality.
Strong brands have the power to commit give the publicemotionally to inspire trust and value by creating advantages.
Branding and design “give life” to brands. They “build”their power and value.
The creation of the company identity is the basis, the mainidea, on which the whole business strategy is built.
My thesis is actually a continuation of my research. Itincludes the creation of a new company, which will be active in a new domain ofGreek market; the domain of Natural products.
The purchasing public targeted by the company is wide, as itincludes all ages, from 8 to 80 and its aim is to be equal to giant brands, inGreece and abroad, concerning quality and design. The creation of thiscompany requires the design of its whole identity with the aim to create thepackaging of its products.
The Book you can find it here
- The Packaging Of Solid Natural Products
- The Book you can find it here
The fonts tha i used for this project are: CF Din, Titillium Text22L, Helvetica and Signerica Fat.
The plastic bottles and the dispenser are from Apivita and KORRES Natural Products.
Photography by MATH Studio / www.mariostheologis.com
Print by Pixel Brothers / www.pixelbrothers.gr
All products are not for commercial use but for personal use only.
This is a B.A Project for AKTO Art&Design College Exams 2012 / www.akto.gr
Tutor Prof. : Artemis Roussos / www.cube11.gr