It’s tough to go wrong when you’re designing for beer & man’s best friend. When the brewery’s owner approached me to help out with the brand & package design I was more than happy to take on the work.
In addition to the owner’s love for Dee Dee (aka Brindle Dog) he was also adamant about including themes from his home town, Tampa, Florida. After some noodling, we ended up with a Florida postcard esq. design solution. It allowed us to keep the continuity throughout all the pieces and also include the themes important to the owner.