- Branding ServedProject Featured On:Branding Served — 9/1/11
CA - Nutrition Logo/Identity
Description
Camila Almeida is a Brazilian nutritionist based in Ribeirão Preto and has entrusted to me the development of their personal logo. The concept is pretty simple, and is deliberate. Just a monogram formed by its initials forming a leaf.
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Featured on 9/1/11
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Branding Served
- Camila Almeida is a Brazilian nutritionist based in Ribeirão Preto and has entrusted to me the development of their personal logo. The concept is pretty simple, and is deliberate. Just a monogram formed by its initials forming a sheet, which I elected the simplest symbol to represent their occupational field. Following a presentation of the simplified process of developing the logo and its concept. All feedback is important to me, feel free to criticize, praise and of course, appreciate. Hope you enjoy the work.
- Logo concept, the simple union of two initials, A + C forming a leaf.
- Main Grid development of typography.
- Typography filling the geometric grid, the typography treatment.
- Detail of the type treatment.
- Mark development process.
- Positive mark aplication
- Sources of inspiration for the choice of green - Color Palette
- Sources of inspiration for the choice of red - Color Palette
- Simple color palette
- Business card example
- Letterhead example
- CALogo on T-shirt
- B&W logo application.
- Aplication example - Negative logo.
- Final logo.
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