Brand Design & Identity
Cryoport is a global shipping company that delivers an innovative shipping solution for biological materials. Their solution combines the technology of liquid nitrogen with the most advanced logistics management platform in the industry.
We partnered with Cryoport and worked with them to develop a new brand identity and refresh of their visual language. Because the challenge at hand was simplification with communication across two targets (industry and consumer), we looked for commonalities between the two that could be carried through the identity.
The new look and feel was implemented across all Cryoport marketing materials and brand communications including brochures, the web, fact sheets, print collateral and tradeshows. We also developed a brand standards manual to ensure consistency is maintained as they grow the brand.