- Carte Blanche Travel —Brochure
- Based on our experience of the luxury travel sector, our client came to us with an idea for a boutique travel company that offered tailored travel in exclusive style — Carte Blanche was born.
As well as naming the company, Ideas Factory guided Carte Blanche through the branding process, including; identity, stationery suite, all travel related documents and a marketing strategy that consisted of brochures, website and advertising.
Key to the success of the project was the creation of a brochure that stood out and announced the Carte Blanche offer — Tailored Travel & Exclusive Style.
Ideas Factory developed the brochure in two parts to communicate these two sets of values — The Destinations brochure gives you ideas of what to do and where to do it, while the Hotels brochure details over 200 of the most stylish places to stay whilst there.
Designed as a ‘blank canvas’ on the outside, the brochures are bursting with inspiration.