Check'd Out is a campaign focused on reaching out to everyday consumers to make them aware of their spending. Shopping is America's past time. We love to shop because it's a way of taking part in society and sharing traditions and values. We shop to create meaningful lives. But there is disconnect between desire and fulfillment and a gap between what we want and what we can actually have. Shopping hides the means of exploitation, the explosion of consumer debt and persuasiveness of dual-income households. It's how we satisfy our needs to socialize.
| The Solution |
“Learning to steer your way between what you desire and what you know is right”.
Adobe Design Achievement Awards Semi-Finalist 2012