Claudia is a talented interior design decor from Buenos Aires, Argentina, who is now working in the United States. Claudia Menrez let herself be inspired by the concepts of late architecture modernism. When we first contacted Claudia we were deeply excited about the passion of her work. We decided to create an ultramodernist brand in order to communicate the deco's values. Feelings, forms and color impressions of the designer ́s work are reflected subtly in the logo, letterhead, business card and website. The brand imagery in conjunction with a clean typographic and colour palette creates a powerful and modernist identity. We also developed a comprehensive set of guidelines, enabling the further development of the brand.