Identity and branding created for a conceptual restaurant called Clue. The menus, (excluding wine) are given as clues, letting the customer work out the meals/ drinks. This idea aims to change the way people order off a menu, and encourages interactivity between groups. Through the curiosity of the unknown, sense of taste, smell, and even touch are explored in a new depth, giving the customer 'an entirely new dining experience'.
Submissions included- General business cards, staff business cards, a la carte menu, wine menu, cocktail menu, house wine bottles (white, red, rose), direct mail-out, letterheads, and outdoor signage.