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EDITEUM

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Created: 05/30/10
Last Edited: 12/04/12
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Corporate identity developement - new brand, providing editorial and publishing services.
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  • EDITEUM - BEYOND THE BOOK
  • The company PSO selected ARTENTIKO to jointly launch their new brand, providing editorial and publishing services. In the first phase we were to come up with an original name for the brand and with the claim.

    After analysing the brief and the marketing research provided by the company RESOURCE, we came up with a unique name EDITEUM with its complementing claim for the Polish market: "WIĘCEJ NIŻ KSIĄŻKA, and for the foreign markets: "BEYOND THE BOOK". 

    Another part of our branding actions was to design the logotype and the set of image materials (folders, business cards, letterhead, envelopes, CDs), as well as to develop the Corporate Identity Guide Book (CI) and the corporate website with the content editing system CMS (under implementation).
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Corporate identity developement - new brand, providing editorial and publishing services.
Published: May 30, 2010
  • Views12393
  • Appreciations447
  • Comments30
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