- Elections Ontario ‘We Make Voting Easy’
Agency : Leo BurnettCreative Direction : Lisa Greenberg
- We make it easy to notice us. Lapel pins, Staff Tees, Tote bags & mugs.
- We used a mutliple url campaign to combat the misconceptions,
excuses usually associated with voting.
Multiple URL Wild Postings, transit and billboards.
- We make finding us in a busy city easier .“X” balloons & Poll Signage.
- We make understanding the steps to voting easy. Universal ‘How to Vote’ Poll Poster & Wayfinding.
- Guidebooks and Voting Registration card
- FSI - One for each household in Ontario
Illustration of voting map (James Joyce)