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  • Elections Ontario ‘We Make Voting Easy’
    Brand Summary(2011)
    Agency : Leo Burnett
    Creative Direction : Lisa Greenberg 
  • We make it easy to notice us. Lapel pins, Staff Tees, Tote bags & mugs.
  • We used a mutliple url campaign to combat the misconceptions,
    excuses usually associated with voting.
    Multiple URL Wild Postings, transit and billboards.
  • We make finding us in a busy city easier .“X” balloons & Poll Signage.
  • We make understanding the steps to voting easy. Universal ‘How to Vote’ Poll Poster & Wayfinding.
  • Guidebooks and Voting Registration card
  • FSI - One for each household in Ontario
    Illustration of voting map (James Joyce)

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