Pacifica created the concept for Exceed - Shoe Thinkers.
Exceed is a new Portuguese footwear brand for men that prides itself on hand-made manufacture. The brand is already recognised for its quality and uniqueness due to the demanding selection of raw materials, innovative moulds and pristine finishing. The shoes are produced in a traditional and well-established shoe factory.
The main idea for Exceed was to create a brand based on details, that only outstanding craftsmen can make. Thus the tailor-made way of doing things is emphasised in all of its communication.
By providing its services in brand consultancy and communication, Pacifica developed the whole identity, packaging, website, stands for fairs, facebook, product catalogue and stationary.