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FAME - Branding Bar

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Created: 08/09/09
Last Edited: 11/16/12
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Description
The "dive bar in it's hey day" was the inspiration behind this years annual open house party at FAME - A Retail Branding Agency. The theme was integrated throughout the campaign, including: letterpress invitations printed on luxurious coaster stock, a bar kit containing gold on gold matchbooks, gold screen printed keg cups and gold foil coasters, screen printed promo posters, email blast, as well as humorous snack table tents & name tags.

The invitation generated more buzz than any previous agency promotion and resulted in over 500 RSVP's, ranging from current clients, potential clients, industry peers, vendors, and friends.

Client: FAME
Project: FAME Branding Bar
Agency: FAME
CD: Eric Weiss
Writer: Chris Yocum
Printer: Studio OnFire
Project Info
Owners
Credits
Chris Yocum - Copywriter, Julie Feyerer - Copywriter, Ben Levitz, Stuido OnFire - Printer, Bruce Edwards - ECD
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  • FAME - Open House Branding

    The "dive bar in it's hey day" was the inspiration behind this years annual open house party at FAME - A Retail Branding Agency. The theme was integrated throughout the campaign, including: letterpress invitations printed on luxurious coaster stock, a bar kit containing gold on gold matchbooks, gold screen printed keg cups and gold foil coasters, screen printed promo posters, email blast, as well as humorous snack table tents & name tags. 

    The invitation generated more buzz than any previous agency promotion and resulted in over 500 RSVP's, ranging from current clients, potential clients, industry peers, vendors, and friends. 

    Client: FAME
    Project: FAME Branding Bar
    Agency: FAME
    CD: Eric Weiss
    Writer: Chris Yocum
    Printer: Studio OnFire
  • See more at: soulseven.com
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The "dive bar in it's hey day" was the inspiration behind this years annual open house party at FAME - A Retail Branding Agency. The theme was in… Read More
The "dive bar in it's hey day" was the inspiration behind this years annual open house party at FAME - A Retail Branding Agency. The theme was integrated throughout the campaign, including: letterpress invitations printed on luxurious coaster stock, a bar kit containing gold on gold matchbooks, gold screen printed keg cups and gold foil coasters, screen printed promo posters, email blast, as well as humorous snack table tents & name tags.

The invitation generated more buzz than any previous agency promotion and resulted in over 500 RSVP's, ranging from current clients, potential clients, industry peers, vendors, and friends.

Client: FAME
Project: FAME Branding Bar
Agency: FAME
CD: Eric Weiss
Writer: Chris Yocum
Printer: Studio OnFire Read Less
Published: August 10, 2009
  • Views41059
  • Appreciations1462
  • Comments151
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Project Credits
Project Credits:
Chris Yocum - Copywriter
Julie Feyerer - Copywriter
Ben Levitz, Stuido OnFire - Printer
Bruce Edwards - ECD
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