- Branding ServedProject Featured On:Branding Served — 6/18/12
Face Group brand refresh
- Face Group
Brand refresh: presentation . colour palette . logos . icons . website design . twitter bird
- Face are a London based multinational media agency specialising in social media and innovative 'co-creation' processes. They approached Superfried to develop a new presentation system and refresh their existing brand.The existing colour palette used rather muted tones. Superfried devised eight dual tone colour options, one for each potential section within a presentation to enhance user navigation. Next the existing presentation template was assessed. Face instructed us that it was very important to maintain a very clean design with respect to versatility of use and ease of viewer comprehension. With this in mind a 'no solid-colour container' system was adopted. Instead all information emphasis and division would be achieved via bespoke, minimal brand-led shape devices.The devices were developed within the actual presentation software. This provided users with constant cut and paste access via a master slide and scaling without degradation. In addition, pasted shapes automatically adopted the colour scheme of the target slide. The brand angle was continued to the divider slides where now block colour would provide dramatic and obvious navigation. Options were provided that also enabled the use of images if available and relevant. With the presentation system in place this methodology was applied to their system tools and website.