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Firma+Kawaii

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In 2011, FIRMA Design Studio went independent and began its expansion into the Russian advertising market under a new name, FIRMA Agency. To provide promotional support to this event, a joint project with the creativity association Kawaii Factory had been started, which specifically was a branded collection of accessories and promotional items customized to the new look and identity of FIRMA. What we have elaborated is the versatile band-shaped pattern which has become the universal language to fit for the communication purposes of the project. Creative Director: Alex Malybaev. www.firmastyle.com
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  • Firma+Kawaii
  • In 2011, FIRMA DesignStudio went independent and began its expansion into the Russian advertisingmarket under a new name, FIRMA Agency. To provide promotional support to thisevent, a joint project with the creativity association Kawaii Factory had beenstarted, which specifically was a branded collection of accessories andpromotional items customized to the new look and identity of FIRMA. What wehave elaborated is the versatile band-shaped pattern which has become the universallanguage to fit for the communication purposes of the project.

    Creative Director: Alex Malybaev.
    www.firmastyle.com

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