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Fish and chips shop Ryby z Ustki

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Visual Identity created for a fish and chips shop Ryby z Ustki as a MA project created at Design Studio of Visual Information of dr Piotr Karczewski at Academy of Fine Arts in Łódź. – Ryby z Ustki, which means Fish from Ustka, is the authentic name of a fish and chips shop in Warsaw. The idea for the project was just as simple as its name. A recycled paper wrapping, rubber stamp and handy typography instead of costly print, which was due to a low budget. The project was consulted with the fish and chips' owners and the intention is to implement elements of the corporate identity.
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    Visual Identity created for a fish and chips shop Ryby z Ustki
    as an MA project created at Design Studio of Visual Information
    of dr Piotr Karczewski at Academy of Fine Arts in Łódź.
    Identyfikacja wizualna dla smażalni Ryby z Ustki to praca dyplomowa
    zrealizowana w Pracowni Projektowania Informacji Wizualnej 
    dr. Piotra Karczewskiego na Akademi Sztuk Pięknych w Łodzi
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
  • Ryby z Ustki, which means Fish from Ustka, is the authentic name of a fish and chips shop in Warsaw. The idea for the project was just as simple as its name. A recycled paper wrapping, rubber stamp and handy typography instead of costly print, which was due to a low budget. The project was consulted with the fish and chips' owners and  the intention is to implement elements of the corporate identity.
    Ryby z Ustki to nazwa autentycznej smażalni ryb w Warszawie. Założenia projektowe były proste jak nazwa. Tanie makulaturowe opakowania, odbijane pieczątki i ręczna typografia zamiast kosztownego druku. Podyktowane było to niskim budżetem małej firmy. Projekt był konsultowany z właścicielami smażalni i zakłada rzeczywiste wdrożenie elementów identyfikacji.
  • The purpose of the project was created typeface inspired by signboards and advertising in public space.
    Na potrzeby projektu został stworzony krój pisma inspirowany szyldami i reklamami w przestrzeni publicznej.
  • Moodboard
    Inspiracja
  • Diploma examination grade
    Egzamin
  • Special thanks: Karolina i Mateusz
    Thanks for your support to: Paweł Marcinkowski, David Błażewicz
    Thanks for the pictures of the identiti: Piotr Żywicki, Żywe Studio
    Thanks for moodboard and inspiration: Jakub Stepień, TypoPolo
     
     
     
    Thank You for watching!

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