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Fontsmith identity

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Brand identity programme for a type foundry that create bespoke corporate typefaces and market ‘FS’ branded fonts to the design community. The FS monogram was created to provide a flexible framework and allow all existing and future their fonts to be used as part of their logo.
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  • Fontsmith identity

    Brand identity programme for a type foundry that create bespoke corporate typefaces and market ‘FS’ branded fonts to the design community.

    The FS monogram was created to provide a flexible framework, allowing all existing and future fonts to be integrated into the identity.

    ---

    The previous identity...
  • The refreshed brand identity...
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