For_ is a startup product company. Branding, product line, and website were designed. The idea is oriented around allowing the consumer to choose which charity to support when buying each and every product. Essentially, product "for_" cause of your choice.
"For_ began with a single goal - to excite people about helping others. We knew from the beginning that we couldn’t settle on just one cause, but who ever said you had to? With that idea in mind, we chose to create products “for” the charity of your choice, and by doing so making it easy to do a little good for the cause closest to you."