We were approached by Edita food industries which is one of the leading FMCG companies in Egypt and the Middle East. Their vision is to be the pioneering food conglomerate in the Middle East and Africa through creating loved brands produced, distributed and supported by expert and passionate people.
The Edita team approached us with a challenge: to create a brand for a premium wafer that will challenge imported wafers in terms of brand image and taste and offer great value in terms of quality and pricing. Inspired by the unique shape of the product, its texture and colors we aimed to capture the simple delight that the brand stands for and bring it to life as a compelling design.
The brand launched with great success and created instant hype, exceeding expectations.