Graf is a stationery store in Monterrey México. Full of materials from school projects
to gift wrapping, this store always finds a way to have a little bit of everything.
It all started with a simple logo redesign, and suddenly we were designing everything
from the business stationery to promotional material and space design.
Much like the store, we wanted to reflect a very warm and welcoming aesthetic, so
it was with a shade of yellow and very soft and clean lines that the whole design
concept started to evolve.