From concept to design this company is the fabrication of my graphic design senior show. Worldbike and Cycling Out of Poverty, HUB aims to lessen the global transportation and energy crisis. This is achieved through the fabrication of wheels that store the kinetic energy otherwise dissipated during braking and cycling. This stored energy is then used to ease the cycling experience by giving the user a boost through the switch of a toggle that clips onto the bike’s handlebar. In addition, it creates clean energy as it charges two AA batteries, which can be removed from the hub to power other goods. It is in this manner that HUB aims to lessen the lack of transportation and clean energy available for those in need.