- Branding ServedProject Featured On:Branding Served — 10/23/12
Helicopter Museum Rebranding
- The Helicopter Museum contains the largest single helicopter collection in the world and is a museum that attracts people of all ages to visit.
I created a minimal identity for the museum using the H of a helipad as the predominant logo mark for use on the promotion. The title was then added using a bold, military style, sans serif typeface. It was a gift for the helipad to be so iconic and contain the letter H, making the logo very minimal and simple, with little work to be done other than perfecting the size/weight of the lines. These were printed on a range of media, including some beautiful rusty metal for posters and way finding signs. The rusty metal had an amazing texture and colour that was in keeping with the metal and machinery at the helicopter museum but also like a standalone piece of design.
The flyer is a really fun piece of promotion, that contains instructions for you to fold it into a paper helicopter that when dropped, spins to the ground.
- The project was Featured in BranD Magazine's Minimalism edition.