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Hovelsrud Identity

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Branding for manor house Hovelsrud - ready to welcome house guests in it's newly restored bedrooms and garden.
  • Hovelsrud Identity
    Hovelsrud is a grand Norwegian farm superbly located on the heart-shaped island of Helgøya, sitting in Mjøsa lake. The owners are descendants of the farmer who built the house in the 1600s, and have turned the farmhouse into a conference facility and eight-room guesthouse. Their ambition is to offer a counterpoint to the many activity-driven competitors in this segment, by creating a memorable stay for guests who seek tranquillity and personal service.
    The identity created by Scandinavian Design Group plays with the surprise element of the sumptuous interior of heavily-decorated wallpapers wrapped in a calm, simple, pink wooden exterior. The restored gardens – a true copy of the original garden plans – have become an important attraction. As the core of the experience being offered, the garden has been given a natural place in the signature; the H of Hovelsrud fitting neatly within the original garden plan.
  • Created at Scandinavian Design Group
    Designers: Gøril Torske, Håvard Gjelseth and Nina Sortland
    Photography: Håvard Gjelseth
    Second last image: Spread from Norwegian food magazine NORD
    Account manager: Jannicke Øiaas
    Project leader: Bente Eikholt
    At Hovelsrud: Marianne Olssøn and Are Herrem
    Published: 2011

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