- Branding ServedProject Featured On:Branding Served — 4/15/12
- ICTR IDENTITY
- Tomatdesignwon in a bid for the best identity for International Center for Tomographic Research– a new opening chain of a specialized tomography diagnostics centers inMoscow.
Our ideabased upon the understanding of the main function of a tomography machine –showing what’s hidden from a human eye. Tomographs do not cure or make adiagnostics – it only allows to look through the tissues. So is the identity –it allows to see what’s hidden inside the city-format, or what’s there on thenext page of a magazine, or inside the envelope.
We alsodeveloped a unique typeface for the logo and for use in advertising materials.
- Tomatdesign team:Creative director - Andrey TarakanovDesigners - Denis Bashev, Maxim ArbuzovTechnical design - Marina VlasovaProject manager - Farkhad KuchkarovType-design - Denis BashevWith thanks to - Oleg Matsuev for assistance in project