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INSTITUTE OF SOCIAL SCIENCE BELGRADE new identity

by

Kragujevac, Serbia

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INSTITUTE OF SOCIAL SCIENCE BELGRADE
new visual identity
The sign in its expression incorporates the fact that the Institute is composed of five centers that operate in five scientific disciplines, separated by different colors, symbolically presented with rays to make a sign. Each ray consists of four triangles of the same color just different tone and symbolize the four tasks of the Institute proclaimed since its inception, namely: 1) basic research of social appearance, 2) improvement of scientific thought, the development of scientific methodology and communication and publication of results of scientific research, 3) training of scientific staff in the field of social sciences, and 4) develop cooperation with relevant institutions, organizations and individuals who are researching the nation.
The logotype is black, in capital letters Calluna regular font which serif symbolize Science, tradition and history of the Institute, the oldest research institutions in the region in social science. The logotype is written in Latin script for the institution’s internationality and aesthetically identical use the English language.
There are also logos for each center separately. In the sign of these logos only one ray which symbolize the center is in a color, while the other rays are in grayscale. In the logo of each Center is kept full text of name of the Institute, and before him the name of the Centre in a color that is assign for it.

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