Identity Design—Sacha Waldman Photography

Info
Statistics
Created: 09/17/09
Last Edited: 02/21/12
Views: 5836
Appreciations: 268
Comments: 23
Description
This identity was created for photographer Sacha Waldman in collaboration with NYC design & production house The New Cruelty, who commissioned Barnickel Design to create a logotype for Sacha that was gritty and dark yet refined and beautiful like the photographer's own work.
Project Info
Owners
Credits
Client: The New Cruelty, Art Direction & Graphic Design: Rob Barnickel, Creative Direction: James Bareham
Tags
  • Sacha Waldman Photography
    Brand Development: Logo Design, Stationary System and Website Design
  • We collaborated with our friends at TNC to create this bespoke identity for South African photographer Sacha Waldman.
  • The direction chosen was Victorian Gothic, in order to convey the dark and edgy, yet refined character of Sacha's work.
  • We created three different marks in the same gothic style for his premium brand, business cards and wax stamp.
  • Our partners at TNC gave our pattern and logos a beautifully treated final production to add another layer of sophistication and character to Sacha's brand.
  • Work continues on Sacha's new website, which will take viewers on a gallery tour of his photography.

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