- Branding ServedProject Featured On:Branding Served — 2/5/13
Illini Motorsports / IFR Branding
- Illini Motorsports / IFRIdentity + BrandingInitial identity and branding for the University of Illinois Society of Automotive Engineers (SAE.)Development of several identity variations for a transition from the former name of "Illini Motorsports"
to "Illini Formula Racing." The organization is a strong contender in regional and national competitions,
and demands a visual aesthetic to accompany it.