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Illini Motorsports / IFR Branding

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Identity + Branding project for the University of Illinois Society of Automotive Engineers (SAE) Formula Racing Team
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  • Illini Motorsports / IFR
     
    Identity + Branding

    Initial identity and branding for the University of Illinois Society of Automotive Engineers (SAE.)
    Development of several identity variations for a transition from the former name of "Illini Motorsports" 
    to "Illini Formula Racing." The organization is a strong contender in regional and national competitions,
    and demands a visual aesthetic to accompany it. 

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