- As part of a government initiative to develop Norway into a world leader in innovation, the four main organisations for stimulating business growth and development were merged into one. Under the new name "Innovation Norway", Mission were asked to develop their identity as part of the unification process. Our solution is based on the path to innovation and the steps needed to get ideas to market. The identity has been implemented in 34 countries to date.“We had several challenges, one of the greatest was to merge four organisations within one, we have worked intensely with building an internal culture, where pride has been key. We also had to take into account that our new brand needed to be implemented across a large number of business areas, both nationally and internationally. The new brand identity from Mission has been vital in gathering and guiding the organization through this process.” Per-Arne Tuftin - Director of Communication and Public Relations, Innovation Norway.