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  • JAN vir die alleman
    Craft Beer
  • Jan is a craft beer especially for proudly young South African men. Men whom are sophisticate but whom are capable to do all the typical things South African men do like, play rugby and braai. Thus the slogan: Jan die Alleman. The illustration is of a man that looks like a hipster but has many arms to show the many things he is capable to do.

    The packaging is made out of recycled material to cater to the needs of the hipster target audience. The beer can be brought as a six-pack or a three pack. The bottles are sandblasted to give the beer a cold, frosted look.
    The applications are all different unconventional ways of opening a beer bottle. When opening a bottle, one can show-off his strength. Thus contributing to the concept: a sophisticated young men, whom is also strong and capable a lot of other things.

  • Beer label for beer bottle
  • Packaging
  • Packaging can ether brought as a six pack or 3 pack
  • Coasters
  • Application 1: T-shirt with leather patch to open beer bottle with
  • Application 2: Beer opening device mounted to tables
  • Application 3: Sunglasses pouch.

  • Poster
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