Janessa Leone Hats Web and Branding
- I met Janessa about a year ago when I went to see her boyfriends band play. Since then, we've worked together to launch her brand. I"m really proud to have been a part of this process, and seeing her vision come alive.
My first order of business was to refine her existing brand and create some correspondence and collateral pieces for her. She needed notecards, letterhead and business cards that could also double as tuck-able hang tags. Then I moved on to designing her website and lookbook.